Looking to get more out of Google Analytics?

Savvy is the easiest way for internet businesses to test channels, create customer journeys and understand conversions, all from one place.
No credit card required. 2 minute setup.

What's in it for me?

Understand where users come from

Replace complex sources and 'not provided' with actual data so you know where to focus your efforts.

Track conversions across tools

Rapidly experiment with any channel via cross tool conversions minus the spreadsheets and tab overload.

Get real-time recommendations

Custom suggestions based on your actual data and benchmarks put your hard fought resources to best use.

Head to Head

Savvy vs. vanilla Google Analytics

Google Analytics was built for analytics experts with plenty of time and technical resources. We fill in the gaps GA has so you get the complete picture you need.



Google Analytics

Event Building &

Savvy tracks everything automatically

Automatically tracks every event with no input from the user required. Even events you forget to track can be found using historic data so there is no data loss.

GA requires code

You need to define every event you want tracked with the help of an engineer via tags that need constantly updating. If you forget to track an event there is no way of tracking it retrospectively, the data is gone for good.

Individual Users

Savvy shows you the entire journey

Savvy shows you every action a user took, including the search term they entered before hitting your website or the ad they saw before clicking. No more 'not provided' or 'Direct' blackboxes.

GA gives you very limited data

GA shows only page views or hard coded tracked events that require engineers to add or edit.

Journeys & Funnels

Savvy lets you create any journey you like

Only Savvy allows you to create journeys' that include more than just page views. String together the funnel of an ad on LinkedIn with a custom landing page and a re-targeting ad on FB in seconds without coding.

GA funnels are limited to page views

GA only lets you create funnels based on page views, that's it. This leaves huge blind spots which means you don't get the complete picture.

Customer Success

Success via email, live-chat and Slack

We give you access to real-time chat, email support and a dedicated Slack channel if that's what you want. We're here for you regardless of how bespoke you think your question is.

Only available on GA 360

You need to pay $100,000 + per year to access Google Analytics 360 which provides phone and email support.

Insights & Recommendations

Savvy tailors advice to you

Savvy looks at your journeys and benchmarks it against first and third party data. Then tells you what it expects to happen next based on models and previous experience so you know where to put your effort and why.

GA offers generic advice

GA gives broad-brush suggestions such as 'more users come via mobile' that don't actually help you hit your goals.

Take back control of your customer journey

Tired of all the tools and chaos?


Know which channels work and why

View data from every channel in one place, benchmark against competitors and industry standards with practical suggestions on how to improve.


Get content suggestions based on data

See what visitors are searching before visiting your site, get suggestions on blog posts to write and missing pages from your website based on usage patterns.


Fix high drop-off points

View every conversion point across every tool in your stack so you can see the moment users drop-off and why.


Run experiments 10x faster

Get setup on a new channel in minutes with benchmarks telling you what to watch out for and how to have the best shot at success.


Add and remove tools without code

Use our in-built connectors to add and remove services without code, or request a custom integration from our team.

    How Savvy works


    No-code integrations work with the tools of your choice

    With just a couple of lines of code (and no slowdown in load time), Savvy gets to work bringing together and mapping out all of your go-to-market data from across your different tools.


    View every conversion a user has taken across every service

    Create audiences based on traits that matter to you and track them in granular detail across your content, channels and audiences.


    Get daily actionable recommendations

    Savvy layers on it's in built modelling to suggest what to improve and work on next. For example, Savvy may detect that your target market responds well to quizzes so it'll recommend the quiz type, audience and channel to test it on.


    Watch as conversion metrics improve in days, not months

    With real time connections into your first and third party data, we'll give you a live view into what's working and what isn't. Actionable data is always available at your fingertips and your dedicated Customer Success Manager is available any time to go over each recommendation.

    Ready for fewer tools and less chaos?

    You're joining the best.

    Savvy for Startups

    'Building something people love begins and ends with empathy. Empathy unlocks everything you need in order to delight customers.

    Savvy is a single place to truly understand and empathise with your users so you can deliver the experience they truly want.'

    Dalton Caldwell

    Partner and Head of Admissions